Rebranding a social app for people impacted by cancer.

With a growing discord between its name, purpose, and audience, War On Cancer rebranded to HeyHealix.

Services

Brand Strategy | Brand Naming | Brand Identity | Project Management | Website Design | Social Media Design | Marketing Assets

  • Brand Strategy

    We set out on defining our core product and brand strategy over the course of six months with the leadership team. Who are we? What do we do best?

    Tell me more

  • Brand Name

    There was a misalignment between our core product and our name. It was slowing us down. Changing name had been in talks for a while, it was time to make it happen.

    Behind the name

  • Visual Identity

    The visual language was tired. We needed oomph. Warmth. Power. The entire visual identity was built from scratch. It cleared a path for the new, with a nod to the past.

    The visuals

  • Comms Concept

    How can we be relatable and strike a cord with people going through cancer? By daring to be real about the struggles of going through cancer, without it sounding like doomsday.

    See concepts
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War On Cancer